As a designer at Gilchrist & Soames, I was tasked with conceptualizing and executing layout, typography and imagery for new bath, linens and accessories brochures. The renowned luxury brand requires fine attention to typography and images that captivate hotelier leaders. I assisted the art director and photographer on styling and direction for imagery that fit well with the layout and content.
This customizable foil-pressed stationery design represents my first challenge win hosted by Minted, a community of independent artists. I admire Minted's brand, high quality products and engagement with the community of artists and designers!
I also had the opportunity to incorporate my stationery into a holiday photoshoot for Gilchrist & Soames email and web promotions. I assisted the photographer, Stacy Newgent, with the direction and styling of photos.
The following designs showcase some digital marketing campaigns for Gilchrist & Soames' consumer audience. I work closely with the Digital Marketing Specialist for content and then I conceptualize the design and prepare web ready images. The digital marketing campaigns typically consists of email and mobile promotions as well as banners for the web.
Ivory Aisle is an event rental business that offers decor rentals, delivery and styling services. The owner, Lauren, collects a mix of modern and vintage event decor and pieces from flea markets and antique stores. As Lauren's inventory and business grows, she hopes to establish Ivory Aisle in central Illinois as the go-to place for wedding decor and styling. With a website already in place, Ivory Aisle contacted Brock & Mishler Design Co to design a professional logo and visual identity that shows prospective customers that this business is trustworthy and knowledgeable.
Featured is a new product that I helped launch for Gilchrist & Soames new retail collection. I worked closely with the Art Director, executing a floral painterly concept by hand painting thick acrylic strokes and turning into artwork for gift set box bands, posters, bounce back cards, and digital assets. I provided email designs along with web and mobile banners.
The Preferred Hotel Group portfolio consists of Gilchrist & Soames' finest hotelier amenities for designer, boutique and house collection brands. My role as the designer was to execute layout, typography and imagery while maintaining congruency with luxurious brands such as Diptyque, Acca Kappa, Fresh, Korres and many more. The portfolio features a foil stamped logo on the cover, perfect bound binding, and is divided into three sections with die cut gold foil dividers.
Holiday Gift Guide
I conceptualized and executed the design of this print catalog for Alpha Gam Boutique's first holiday gift guide. The holiday illustrations were inspired from helping on scene with the photoshoot at a Christmas tree farm.
HR Unlimited Resources
HR Unlimited Resources is a service based company that offers human resource training and municipal financial consulting for a variety of businesses. Their focus and values are built on Christ-centered foundational principles. They aspire to appeal to a younger audience and gain new clients through fun and friendly means of digital and print communication.
Their newly revised logo and and visual identity is bold and energetic, and will appeal to a younger audience through fun and friendly means of communication. The brand still represents its professionalism and expertise and will appeal to their current customer base as well. HR Unlimited Resources' core value and centralized message of Christ being the cornerstone of the business is the most important asset to the brand, and I wanted to maintain the symbol of the cross represented in the HR of the logo.
Another set of Minted challenge wins include my Floral Bride-to-Be invitation, Easter brunch invitation, and Wild West birthday party invitation. Each invitation also includes designs for envelopes, labels, tags, stickers, and more! My designs were inspired by recent travels to Palm Springs, California for Alt Summit Conference where I was surrounded by cacti, palm trees, and pretty shades of pink and green.